Data science is a very strong, visible, and publicly recognized label for problem-solving using ever-growing, large datasets and new data sources. The analysis and interpretation of these kinds of data include the adaptation of existing methods and development of novel statistical methods for specific data science applications. Applied Stochastic Models in Business and Industry (ASMBI) now welcomes submissions to a new section of the journal, “Data Science in Business and Industry.” Papers should be innovative and address relevant problems in business and industry in the longstanding tradition of the journal. Submissions can be made through the journal’s submission site https://wiley.atyponrex.com/journal/ASMB.