Making better charts: Tips for optimising graph design


  • Author: Alan Smith OBE
  • Date: 17 June 2014
  • Copyright: Image appears courtesy of iStock Photo

In a world awash with data, effective data presentation is more important than ever for communicating meaningful information with a wide audience. This video uses two worked examples to demonstrate the importance of prioritising statistical relationships in graph design.

Using simple graphing techniques, the video aims to underline that important editorial decisions in chart design should be informed by an understanding of the statistical characteristics of the underlying data.

thumbnail image: Making better charts: Tips for optimising graph design

A cartographer by background, Alan has always been interested in the visual presentation of information. The work of his team focusses heavily on the opportunities offered by the web to produce rich, engaging content that promotes the use and understanding of statistics.

Alan won the Royal Statistical Society Award for Excellence in Official Statistics in 2010 and was appointed an Officer of the Order of the British Empire (OBE) for services to Official Statistics in the 2011 Queen's Birthday Honours List.

Related Topics

Related Publications

Related Content

Site Footer


This website is provided by John Wiley & Sons Limited, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ (Company No: 00641132, VAT No: 376766987)

Published features on are checked for statistical accuracy by a panel from the European Network for Business and Industrial Statistics (ENBIS)   to whom Wiley and express their gratitude. This panel are: Ron Kenett, David Steinberg, Shirley Coleman, Irena Ograjenšek, Fabrizio Ruggeri, Rainer Göb, Philippe Castagliola, Xavier Tort-Martorell, Bart De Ketelaere, Antonio Pievatolo, Martina Vandebroek, Lance Mitchell, Gilbert Saporta, Helmut Waldl and Stelios Psarakis.