Big Data and Big Business: Should statisticians join in?


  • Author: Statistics Views, David Walker and Kaiser Fung
  • Date: 28 August 2013
  • Copyright: Royal Statistical Society

Each week, we select a new article hot off the press with free access for a limited period. This week's is from Significance.

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• Big data and big business: Should statisticians join in?
David Walker and Kaiser Fung

Significance, 10:4, pp. 20-25.
DOI: 10.1111/j.1740-9713.2013.00679.x

thumbnail image: Big Data and Big Business: Should statisticians join in?

Big business has embraced big data with enthusiasm. It is a love-fest; it seems they were made for each other. Should statistics make it a ménage à trois? No, says David Walker: that way lies perdition. Statisticians would lose their souls. Yes, says Kaiser Fung: the happy couple have much to offer statisticians – and will go horribly wrong without them. First, the warning voice …

Kaiser Fung argues that business, big data and statistics should consummate their long-overdue alliance.

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