Educational Measurement: Issues and Practice

Attracting Students to the Field of Measurement

Journal Article

To address the shortage of professionals in measurement, it is essential that we make young career‐seekers aware that measurement is an option as a profession. In this paper, we discuss how creating a strong pipeline of students into our field involves personal interactions between faculty representing the graduate programs in measurement and undergraduate students, in addition to the equally important task of educating instructors of undergraduates about our field. We describe advertising strategies that, in our experience, catch and hold the attention of undergraduates, resulting in many of them investigating graduate training in measurement. After attracting students to the field, we must engage them in practice, enabling them to build an identity as a measurement professional. In general, we believe that although it is possible to attract some students via non‐personal advertising strategies (e.g., articles, websites), measurement professionals must personally reach out to young people to connect them with the field.

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