October 2021 issue of Significance just published!

The October 2021 issue (18:5) of Significance has just been published.

Included in this issue:

Data is now the fuel that drives business – identifying potential markets, shaping new products and targeting consumers. To understand where we may be heading next, Significance has partnered with Impact, the magazine of the Market Research Society, to jointly publish a series exploring the past, present and future of the data economy. This third part tells the story of the evolution of social media, which created rich and detailed data sources and positioned tech giants as data economies in their own right. By Timandra Harkness.

Can a pet tortoise really predict when it’s about to rain? And are the predictions accurate enough to prevent your barbeque from being a wash-out? Conner Jackson investigates.

A quantitative analysis of the TV series Friends, by Mathias Basner.

Statistical inference allows researchers to learn things about a population using only a sample of data from that population. But if it isn’t a random sample, inference becomes tricky or outright impossible, as Norbert Hirschauer, Sven Grüner, Oliver Mußhoff, Claudia Becker and Antje Jantsch explain.

John T. E. Richardson provides an update on Dr Blanche Muriel Bristol – the lady who reportedly claimed to be able to tell whether the milk or the tea had been added first to her cups of tea.

Significance magazine has opened its archives for access by the public. The magazine’s volumes 1-16 and volume 17 issues 1-5 from 2020 are available to read, free of charge. Further, all magazine content will be made freely available one year after its initial publication. RSSASA, and SSA members and subscribers will continue to enjoy exclusive access to the latest magazine content.

Significance is a bi-monthly magazine for anyone interested in statistics and the analysis and interpretation of data. Its aim is to communicate and demonstrate in an entertaining, thought provoking and non-technical way the practical use of statistics in all walks of life, and to show informatively and authoritatively how statistics benefit society. It is published on behalf of the Royal Statistical Society, the American Statistical Association, the Statistical Society of Australia

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