The April 2021 issue (18:2) of Significance has just been published.
Included in this issue:
In part 1 of a four‐part series commissioned by Significance and Impact, the magazine of the Market Research Society, to explore the past, present and future of the data economy, Timandra Harkness tells the story of the birth of customer insight.
The American Statistical Association’s 2016 p‐value statement generated debates and disagreements, editorials and symposia, and a plethora of ideas for how science could be changed for the better. Now, five years on, Robert Matthews asks what, if anything, has the statement achieved?
Mapping election outcomes can be tricky, and the outputs can mislead – especially those that display vote share shifts over time, argues Lee Kennedy‐Shaffer.
Significance magazine has opened its archives for access by the public. The magazine’s volumes 1-16 and volume 17 issues 1-2 from 2020 are available to read, free of charge. Further, all magazine content will be made freely available one year after its initial publication. RSS and ASA members and subscribers will continue to enjoy exclusive access to the latest magazine content.
Significance is a bi-monthly magazine for anyone interested in statistics and the analysis and interpretation of data. Its aim is to communicate and demonstrate in an entertaining, thought provoking and non-technical way the practical use of statistics in all walks of life, and to show informatively and authoritatively how statistics benefit society. It is published on behalf of the Royal Statistical Society and the American Statistical Association.