Design of experiments: an overview

Tools Articles

  • Date: 14 Mar 2013

Experiments aim to test causal relationships between independent and dependent variables while ruling out any alternative explanation of the relationship observed in the experiment. To achieve this, experimentation involves standardization and control of external factors, and random assignment of test units to experimental conditions. Experiments that are using existing groups of test units are called quasi-experiments. Field experiments involve the implementation of experimental procedures within a real or realistic setting, which reduces control but enhances external validity (Oppewal, Harmen 'Experimental Design', Wiley International Encyclopedia of Marketing, 2010).

Related Topics

Related Publications

Books & Journals

Related Content

Site Footer

Address:

This website is provided by John Wiley & Sons Limited, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ (Company No: 00641132, VAT No: 376766987)

Published features on StatisticsViews.com are checked for statistical accuracy by a panel from the European Network for Business and Industrial Statistics (ENBIS)   to whom Wiley and StatisticsViews.com express their gratitude. This panel are: Ron Kenett, David Steinberg, Shirley Coleman, Irena Ograjenšek, Fabrizio Ruggeri, Rainer Göb, Philippe Castagliola, Xavier Tort-Martorell, Bart De Ketelaere, Antonio Pievatolo, Martina Vandebroek, Lance Mitchell, Gilbert Saporta, Helmut Waldl and Stelios Psarakis.